SearchCap: AMP e-commerce, SEO audits & content consumption

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Why one e-commerce company is going all-in on AMP (Hint: conversions)
Jun 22, 2017 by Ginny Marvin

With significant conversion lifts over responsive design, Event Ticket Center has been pushing the AMP envelope.

5 must-do technical SEO audit items in 2017
Jun 22, 2017 by Aleyda Solis

As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current.

Early performance results from Google’s update to close variants
Jun 22, 2017 by Andy Taylor

What impact has Google's latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data.

Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrument
Jun 22, 2017 by Amy Gesenhues

To mark what would have been Fischinger's 117th birthday, Google has designed a digital instrument that lets users create musical compositions.

Survey: 43% of marketers say 75% of their content isn't being consumed
Jun 22, 2017 by Greg Sterling

Enterprise survey shows big gap between awareness and execution.

The State of Digital Advertising 2017
Jun 21, 2017 by Digital Marketing Depot

Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights include: Marketers’ top priorities for 2017. The ROI potential of different mobile strategies. The main […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Confessions of a marketing automation addict
An introduction to conversational commerce and bots
Why is Amazon buying Whole Foods? The opportunity of online grocery [Podcast]
CMOs at the wheel: How are they Driving the Modern Marketing Organization?
It’s time for SMBs to go all in on social and mobile video
LivePerson offers first out-of-box integration with IBM’s Watson Virtual Agent

Search News From Around The Web:

Industry

Gary Illyes From Google Doesn't Have Access To Apply Manual Actions To Your Site, Search Engine Roundtable
Google to push for law enforcement to have more access to overseas data, Reuters

Local & Maps

Google Maps adds indigenous lands in Canada after long omission, The Guardian
Landslide and Tsunami in Greenland, Google Earth Blog

Searching

"You want to do what??" A commencement address for the I-school at the University of Maryland (2017), SearchReSearch

SEO

A Complete Local SEO Checklist, Search Engine Journal
Bad SEO Advice You Should Still Avoid, SEO Theory
Google May Skip URLs That Repeat Same Path Many Times, Search Engine Roundtable
Google Says Checkmark Characters In Titles Looks Spammy ✓, Search Engine Roundtable
Google Says Yes, Use Breadcrumb Navigation Links On Your Site, Search Engine Roundtable
Google Search Console and structured data, Yoast
Have your keyword rankings really increased? How to track volatility, Branded3
Site Structure and SEO: 5 Ways to Create an SEO-friendly Site Structure, 99signals.com

SEM / Paid Search

5 Essential Tips for Improving B2B PPC Lead Generation, KoMarketing
How to Use Historical Quality Score Data for Better Ads, Search Engine Journal
PPC For Hotels: How To Counter OTAs (Online Travel Agents), State of Digital
Use Historical AdWords Data To Create Your Own Bid Simulator, PPC Hero

The post SearchCap: AMP e-commerce, SEO audits & content consumption appeared first on Search Engine Land.

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