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Mike Sims 4 Steps To Solving Problems In MLM – NMPRO #997

23 Jun 2017
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Search in Pics: Google bathtub table, Bing lunchbox & YouTube stairs

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Google bathtub table:


Source: Instagram

YouTube stair case with a strong message:


Source: Instagram

Google padded room:


Source: Instagram

Bing lunchbox:


Source: Twitter

The post Search in Pics: Google bathtub table, Bing lunchbox & YouTube stairs appeared first on Search Engine Land.

23 Jun 2017
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10 questions to ask when selecting marketing automation software

You’ve decided to implement a marketing automation platform…great! This white paper from Sharp Spring details 10 things your agency should seriously consider before signing on the dotted line.

Learn about 10 key questions to ask vendors, such as:

Do they require long-term contracts or upfront fees?
Are there limits on or extra charges for customer support?
Is their solution highly rated by customers?
Is the platform feature-rich and are new features added regularly?

Visit Digital Marketing Depot to download “Top 10 Considerations When Selecting a Marketing Automation Platform.”

The post 10 questions to ask when selecting marketing automation software appeared first on Search Engine Land.

23 Jun 2017
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SearchCap: Google Posts live, Google purges medical records & search pics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Posts now live for all Google My Business users
Jun 22, 2017 by Barry Schwartz

After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results.

Google now removing medical records from its search results
Jun 23, 2017 by Barry Schwartz

Google’s content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search.

SMX Advanced session: Mobile-First For The Advanced SEO
Jun 23, 2017 by Greg Gifford

How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop.

Search in Pics: Google bathtub table, Bing lunchbox & YouTube stairs
Jun 23, 2017 by Barry Schwartz

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google bathtub table: Source: Instagram YouTube stair case with a strong message: Source: Instagram Google padded […]

Save the Date: SMX East is back in NYC Oct 24-26
Jun 22, 2017 by Search Engine Land

Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes, sessions and clinics programmed just for you, whether you’re […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

5 must-do technical SEO audit items in 2017
Early performance results from Google’s update to close variants
A deep dive into online-to-in-store attribution
Facebook to launch app for video creators later this year
How content drives revenue (and how to prove it)
Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple
Sprout Social releases first non-developer bot-building platform for Twitter
YouTube tops 1.5 billion logged-in viewers every month
Get answers to your content marketing questions
Save the Date: SMX East is back in NYC Oct 24-26
How SEO can create budget efficiencies in paid search campaigns

Search News From Around The Web:

Link Building

Building links and coverage on the nationals! Brands that achieved it this week, Branded3
Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday, Moz
How to Break Down Your Competitor’s Internal Link Strategy, SEM Rush

Searching

Google Home Is 6 Times More Likely to Answer Your Question Than Amazon Alexa, AdWeek
Search Destinations by Emoji, www.kayak.com

SEO

7 Essentials to Make Perfect SEO Reports for Your Clients, Search Engine Journal
Avoid these site structure mistakes!, Yoast
Google Says Moving A Site Won’t Help A Site Impacted By Panda, Search Engine Roundtable
Google: Parameter Handling In Google Search Console Is A Big Gun, Search Engine Roundtable
SEO best practices for every page on your site, Vertical Leap
Use The Google Search Console API? Refresh The Last Day Of Data, Search Engine Roundtable
Using CAPS or Lower Case Letters in URLs for Google SEO Purposes, The SEM Post

SEM / Paid Search

Google’s Maximize Conversions Bidding Strategy, PPC Hero
Grocery Advertising is Exploding in Paid Search – Walmart Leads but Will Amazon-Whole Foods Change the Market?, AdGooroo
New Report: Retail’s 25 Most Abused Brands in PPC, Brandverity

Search Marketing

Video: Google Mobile First Index Hints, Google Posts Live, Google Job Search & The SEO Movie, Search Engine Roundtable

The post SearchCap: Google Posts live, Google purges medical records & search pics appeared first on Search Engine Land.

23 Jun 2017
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How to Discover Your Customers’ Most-Googled Frustrations (and solve them)

Google is a treasure trove for marketers.

Currently (2017), it “processes over 40,000 search queries every second!”

This “translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”

And just look at how much Google use grew between 2000 and 2012:

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It’s ridiculous!

And this all means one thing.

Google can generate valuable data like it’s nobody’s business.

There’s arguably no other resource in history that compares to it.

Another thing I love about the search engine is the arsenal of free tools it offers for gaining insights.

There’s the Google Search Console, Google Analytics, the Google Keyword Planner and Google Alerts, just to name a few.

These are all ideal for providing you with the data you need to better understand the behavior of your audience and improve your marketing.

And as we all know, data is a marketer’s best friend.

Without data, I wouldn’t know what direction to take, making it much more difficult for me to reach my demographic.

In this post, I’m going to cover an extremely important aspect of marketing.

It’s this: how to discover your customers’ biggest frustrations and how to solve them.

I’ve found that Google is perfect for finding out what irks my audience, and you can implement the same methods too.

Here are several techniques you can utilize.

Autocomplete

Let’s start with an incredibly simple yet effective feature: autocomplete.

I’m sure you’re familiar with it.

With the insane amount of data Google has accumulated and continues to accumulate, it offers autocomplete to streamline user searches and help people find the information they’re looking for quicker.

Here’s a screenshot that summarizes how this feature works:

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Notice I highlighted two key points.

Autocomplete predictions factor in the popularity/freshness of search terms and terms other people are searching for.

Using autocomplete can provide you with valuable intel on what your customers are searching for and, more importantly, what their collective frustrations are.

Let me give you an example of how you can use it.

Type in a broad keyword phrase that relates to your industry, niche or product you’re selling.

I’ll use “organic soap” as an example.

Here’s what pops up:

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Just like that, I can tell what some of the most popular search terms are.

It’s obvious people are interested in organic soap bases, recipes and organic soap-making supplies.

Therefore, this user base has questions and concerns about these topics.

So this is a good starting point.

I recommend recording these popular searches for future reference because you’ll want to create content around those topics.

Performing a question-based search

Another easy way to understand your average customer’s frustrations is to figure out what types of questions they’re asking regarding your niche/product.

You can do this by typing in search phrases such as “what is,” “why is,” “how to,” etc., followed by a broad keyword.

Here’s an example:

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Within seconds, I can get a pretty good idea of which aspects of the organic soap topic people are curious about.

Remember, if it pops up on Google autocomplete, you know a large number of people have entered that search phrase.

So, you’re dealing with a high volume of searches.

Again, you’ll want to record those search phrases because you can target them later on.

Performing a problems search

Let’s take it one step further.

Type in your broad keyword followed by the word problems:

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Here are some of the results I got:

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I also highlighted some frustrations, concerns and questions people have.

Considering the fact these are all on page one of this Google search, it’s safe to say there’s a significant number of people who share these frustrations.

As a result, these are all potential topics I could cover.

Using the Google Keyword Tool

You probably already use this tool for performing keyword research for SEO.

But it can also be useful for finding your customers’ pain points as well.

Here’s what you do.

Type in your broad keyword in the search box:

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Then scroll down to see what people are most interested in.

The main thing you’ll want to take into consideration is the number of average monthly searches.

Here are some highly searched keywords that let me know what types of questions and frustrations customers have:5211f908db704c3988acaf1cc3c86e72

Using Google Trends

I absolutely love Google Trends.

It’s one of the best ways to get a quick snapshot of the popularity of something and see how interest has either grown or declined over time.

I also like to use it to generate graphs for great looking visuals for my content.

To use it in this context, just type in your search phrase:

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Then scroll down to “Related queries.”

You can view related queries as either “Top” or “Rising.”

“Top” lets you know what’s most popular over time in the grand scheme of things.

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“Rising” lets you know what’s most popular at the moment and what’s trending upward.

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Use this information to spot any potential frustrations your customers might be having that you may want to address.

Identifying top blogs in your niche

Here’s one last technique.

Do a Google search that combines your broad keyword and the word blogs.

You’ll get results like this:

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Then click on one or more of the results.

This one looks good to me:

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Now, I can get a glimpse of the types of topics the top blogs are covering, which are indicative of what your average customer is most interested in:

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I can get quite a bit of information by just looking at the description of each blog.

But, of course, I can learn a lot more by actually clicking on a specific blog and scanning through the posts.

This should fill in the gaps in terms of discovering the average customer’s frustrations and can give me even more ideas for content.

Solving those frustrations

Okay, so I’ve discussed several different ways to gain an understanding of what’s irking your customers.

As you can see, Google is pretty much a be-all and end-all tool for this.

But how do you solve those frustrations?

It’s simple.

You want to create robust, comprehensive content that exhaustively answers these questions and addresses these frustrations.

I recommend writing down a list of topics based on your research and prioritizing them in terms of importance.

For instance, I found people were interested in:

what organic soap is made of
how to make organic soap from home
how to make organic soap without lye
toxic soap ingredients to avoid

and so on.

Now I can start creating content that covers those topics.

More specifically, my goal is to create content that outranks the competition.

Skyscraper it

As you may already know, I’m a huge proponent of the skyscraper technique: producing content that betters and outperforms your competitors’ content.

If you’re unfamiliar with this concept or need to brush up, this guide from Backlinko will tell you everything you need to know.

By following this formula and addressing the unique concerns of your customers, you’ll quickly be on track to generate traffic, build trust and “scratch their itch.”

Diversifying your content

I’ve mentioned many times before that interactive content significantly outperforms conventional static content.

Here are a few stats from Impact Marketing that show the importance of creating interactive content:

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When you break it all down,

interactive content drives 2x the number of conversions as passive content like blogs and eBooks.

Here’s what I suggest.

Look for ways to create different types of content your competitors have overlooked or ignored.

Rather than writing your standard 800-word blog post, write a long-form, 2,000-word post full of visuals, including relevant videos, graphs, stats, etc.

Or if there’s a pervasive question your customers have, try creating an infographic that succinctly answers it step by step.

In other words, think outside the box and be willing to go where your competition doesn’t.

This should kill two birds with one stone because you’re solving your customers’ biggest frustrations and providing them with incredibly helpful information while offering a level of depth your competitors are not.

It’s a win-win situation.

Conclusion

It’s amazing the insights you can gain from Google.

It’s a godsend for doing market research and will provide you with a wealth of valuable intel if you know how to use it correctly.

And the longer people use Google, the bigger the data pool becomes.

The best part is that it’s completely free.

As you’re probably aware, every demographic has its own specific pain points.

Your job as a marketer is to identify these frustrations and provide an effective solution.

By using the techniques I mentioned, you can do this in a very streamlined manner.

From there, you’re in a much better position to create content that hits its mark and can provide your audience with the answers they crave.

This, in turn, translates into a host of benefits including increased traffic, more leads and bigger profits.

Do you have any other suggestions for using Google to discover customer frustrations?


23 Jun 2017
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SMX Advanced session: Mobile-First For The Advanced SEO

Mobile First for the Advanced SEO session from SMX Advanced

SMX Advanced was amazing this year, and when they asked me to write up a session, I immediately asked to cover the mobile-first session. Sure, we’ve been talking about being “mobile-first” for years, but with Google’s impending Mobile-First Index (yes, I capitalized that on purpose), I knew this session would be full of awesome info.

Mobile-first audit framework

Leslie To kicked off the session with an in-depth walk-through of a mobile site audit. While there are site elements that matter to users regardless of screen size, To covered the important points that are vital to a successful mobile site. From using HTML5 for videos and rich media to proper navigation menus, she shared a “do” and “don’t” list for each individual element.

There’s a huge difference between having a responsive site and using your responsive site correctly. To pointed out that designers and developers need to allow content and media to scale to fill the screen size of any device, and that it’s important to consider how your site looks on both landscape and portrait device orientations.

Usability isn’t just about your content and scaling, so she also talked about how mobile-friendliness also includes mobile usability. She talked about the correct way to size tap targets, using common gestures, and the importance of coding your site to use the correct contextual keyboard.

To finished up with an explanation of how to audit the different configurations of mobile sites. Whether you’re dealing with a separate mobile URL, a dynamically served mobile site or a responsive site, she showed what to check to ensure each configuration was implemented correctly.

Check out the slides from Leslie To’s presentation:

It It The Year of Mobile Yet? By Leslie To from Search Marketing Expo – SMX

Mobile sites: How did we get here?

Patrick Stox took the stage next, and he had the audience rolling almost immediately. His presentation covered the history of the telephone, from its invention to today’s smartphone, and how it led us to our current “mobile-first mindset.” Stox was hilarious and informative, stopping in the middle of his brief history of the phone to say that he’d always wanted to present to a room full of people looking at their phones.

After quickly running through the history of the phone, he pointed out that more people in the world have mobile phones than have toilets, and that 68 percent of smartphone users say they check their phone within 15 minutes of waking up the morning. The average consumer checks his or her smartphone 46 times a day — and that’s why it’s important to be mobile-friendly.

With more than 50 percent of web traffic happening on mobile devices and around 60 percent of searches being conducted on mobile, it’s absolutely vital to have a great mobile site, said Stox.

Fifty-three percent of people will leave a page if it takes longer than three seconds to load, so it’s critical that your mobile site loads quickly. Stox then made the case that Google’s Mobile-Friendly Test Tool doesn’t accurately measure load speed; it only checks that mobile site best practices are followed.

To demonstrate, he showed a test he ran on the Washington Post mobile site, which took just over 40 seconds to load. Yet, when you run it through the Mobile-Friendly Test Tool, it passes with flying colors!

Stox then pointed out that most mobile sites out there have fewer links in, fewer links out and less content than their corresponding desktop sites — so we all have a lot of work to do to prepare for the impending Mobile-First Index.

Check out the slides from Patrick Stox’s presentation:

Mobile-First Indexing: How Did We Get Here? By Patrick Stox from Search Marketing Expo – SMX

Don’t freak out about the Mobile-First Index

Gary Illyes closed out the session with info on the Mobile-First Index straight from Google’s not-directly-answering-any-questions mouth. He explained that right now, if you’ve got mobile content that isn’t on the desktop site, it won’t show up in Google’s index. After the impending Mobile-First Index rolls out, the opposite will be true — if there’s desktop content that isn’t on your mobile site, it won’t show up in Google’s index.

He told everyone not to freak out, and that there was no set timeline for the rollout of the Mobile-First Index. No clear date was given, but he said the launch was probably many quarters away, and definitely in 2018 at the earliest. Google wants to clearly communicate with publishers before rolling out the update, because they want to be sure that sites are ready for it.

Google understands that there’s much less real estate on a mobile device, so it’s perfectly OK to cut back on unnecessary content (the emphasis is mine). Illyes said that if you want to rank for a term or certain content, it will have to be present on your mobile site.

As part of the discussion about missing content on mobile sites, Illyes pointed out that many images that do really well in Google image searches aren’t present on the corresponding mobile sites, and that will be a problem once the update occurs. He also said that in many cases, rel=canonical markup isn’t even present on mobile sites.

Illyes also pointed out that “mobile-first” literally means “mobile first,” so if there are sites that have no mobile content, the index will fall back and include desktop content. That only holds true for sites with no mobile content, though — once you roll out a mobile site, that’s the only content that gets indexed.

Google knows that the link graph is “completely messed up” on the mobile web, so they’re trying to figure out how to make links work in the Mobile-First Index.

Finally, Illyes pointed out that while the current algorithm devalues content that’s hidden behind “read more” links or accordion tabs, Google understands the constraints of screen real estate on mobile devices. Once the Mobile-First Index is released, content that’s hidden in this manner will still carry its full value.

You can’t check out the slides from Gary Illyes’s presentation, because they were confidential. So instead, here’s one of his fish photos:

Gary's underwater eel shot (since he can't share his slides)

The post SMX Advanced session: Mobile-First For The Advanced SEO appeared first on Search Engine Land.

23 Jun 2017
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Dwell Time & Page Speed for Rankings & Google Job Search Opens: Weekly Forum Update

This week members discuss dwell time and page speed and how much of a role exactly they may play in ranking.

Also, Snapchat unveils a new publisher tool and Google opens up Google Job Search to the dev community.

Is Dwell Time A Ranking Factor?

Member KernelPanic, references a 2011 blog post from bing about how they use dwell time as a ranking factor.

Ann Smarty brings up that Google is likely using dwell time but more as a method along side other attributes. Ann cites the following example,

“For example, when they were working on the authorship projects, they would use dwell time to show more articles by the author when you spent enough time on the author’s article and them clicked back to search results.”

Snapshot of reach result with highlighted SERP feature

That was a signal to Google that you wanted to see more by the author… It’s definitely dwell time in working and since we saw it clearly work, we must assume they use it in other parts of their algorithm too!”

Page Speed For Doing Rank Battle In Google

Cre8pc notes a recent presentation from Googles’ Gary Illyes that HTTP and page speed act as a tie breaker for Google. Members discuss the costs associated with making a site secure as well as performance improvements and if its really worth it for a ‘tie breaker’.

Member iamlost mentions that even sans the potential ranking improvement, performance improvements can help with time on time and interactions.

June Google updates discussion

In recent months, there has been a great deal of shifts in rankings, across a number of niches. Webmaster World members report various levels of impact in search engine results.

Snapchat Now Offers Self-Serve Advertising With Snap Publisher Tool

Oh, Snap! (Pun intended) Snapchat is now releasing a self publishing ad tool, as it plays catchup with Facebook who’s been busy stealing its features and after a lackluster first earnings report. The whole idea of the tool is to make it easier to take your TV and Youtube ads and make them snap ads. Can Snapchat stay ‘cool’ while catching up with more mature platforms?

Google for Job Search Is Open For Developers

Google has opened Job Search to developer with several key partners includingLinkedIn, Monster, DirectEmployers, CareerBuilder, Glassdoor, and Facebook who “may” already be in the mix. Webmasterworld members take a slightly cynical view as to the level of impact job search sites brands, since users will be in Googles product.

My sites are showing wrong ccTLD in Google Cache

A new member has two different domains a, .de and .at targeting two different countries, and yes, ahreflang is applied. However, they’re seeing their .at presence showing up in both places. Member Keypler makes the following recommendations on adjustments to get Google to surface the correct site for the appropriate geo-location,

There’s no absolute fix, but you can start experimenting by making changes by:
• using different meta page titles
• change meta descriptions
• change H1 & H2 tags
• change content (the wording)
• use unique images

Join the discussions to contribute your thoughts and read what forum members share!

The post Dwell Time & Page Speed for Rankings & Google Job Search Opens: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.

23 Jun 2017
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Google now removing medical records from its search results

Google is now purging private medical information from their search results. Bloomberg reported the change in Google’s removal policies, which adds a single line that reads:

Confidential, personal medical records of private people

Google did not give much information to Bloomberg about the change, only telling Bloomberg that they have “confirmed the changes do not affect search advertising.” Google declined to comment further on why they are making this change now.

Google lists very few examples of information they will remove content from their index, including:

national identification numbers like US Social Security Number, Argentine Single Tax Identification Number, Brazil Cadastro de pessoas Físicas, Korea Resident Registration Number, China Resident Identity Card and more.
bank account numbers.
credit card numbers.
images of signatures.
nude or sexually explicit images that were uploaded or shared without your consent.
confidential, personal medical records of private people.

Here is a screen shot of the removal page:

The post Google now removing medical records from its search results appeared first on Search Engine Land.

23 Jun 2017
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How to Tap into the Power of Influencers

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.”  From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value.

Why Should Marketers Invest in Influencer Marketing?

A recent study conducted by Content Marketing Institute found marketing campaigns that include influencers show a 10x increase in conversion rates. Think about that in terms of return on investment (ROI). That’s a potential return of over $9 for every dollar invested. Why wouldn’t you make a sound investment like that? And according to McKinsey, those customers who do convert have a tendency to stick around. They’ve reported that influencer campaigns achieve, on average, a 37% increase in retention. The numbers don’t lie. Marketers should explore how to engage influencers throughout the year. In this blog, we’ll examine what it takes to get and influencer engagement strategy started. 

Things to Consider

What should brands consider when building an influencer engagement strategy?

Resources: Determine what it will cost to implement and integrate a new influencer engagement program. And in addition, what it will cost if you don’t secure relationships with the top influencers in your industry—and the competition does.
Targeting: Research the top influencers you want to engage with and how you want to collaborate. Outline the where and when, types of engagements (webinars, speaking engagements, tweet chats, live streams, podcasts, etc.)
Sustainability: Think about how you can continue building the relationship beyond a single engagement. Create a long-term strategy that outlines future engagements to maintain consistent touch-points and a cadence of collaborations.
ROI: Identify what you’ll get by investing in an influencer program. Clearly define the impact an influencer program will have on your marketing, brand, and business.

Get Your Targeting Right

One mistake I often see marketers make is thinking of influencer engagements as a one and done strategy. However, in a digitally connected world, where individuals are following and engaging with influencers on a daily basis, aligning your brand with those influencers consistently is becoming more important than ever. Let’s dig a little deeper into how to determine the best fit for your brand.

How should brands start to identify influencers?

Observation: Look at who your target audience is following. This is a quick and easy way to identify who your audience is listening to and engaging with.
Understand Impact: Determine who will be impactful and provide the most value to your audience. Most influencers are creating and publishing new content on a regular basis. Research and review their top content to determine if what they’re creating is relevant, consistent, and helpful.
Understand their Voice: Ensure their tone and style matches, or complements the brand.
Credibility: There are a plethora of qualified, knowledgeable professionals out there who would be happy to work with your brand. Why waste your time on somebody who isn’t genuinely knowledgeable and engaging?

Who Runs the Program?

Once you’ve developed a strategy and identified who you’re looking to build a relationship with, you’ll need to think about how to collaborate with the key stakeholders involved in managing an influencer engagement program. These roles will differ from company to company, but you may want to consider:

Social media managers will be on the front lines interacting daily. Involving the influencers in tweet chats, live streaming, quotation templates, live tweets at events.
Content marketing managers to create content that incorporates influencer responses and views in blogs, ebooks, etc.
Corporate communication managers to negotiate contracts for event appearances, videos, commercials, 3rd party publications, etc.
Analyst Relations interact with a decidedly different set of influencers, but they still fit the definition and should have a plan for ongoing engagement and relevant touchpoints.
Customer marketing should always be involved. Your biggest, most impactful influencers are your very own customers. Sure maybe they don’t have 170,o00 followers on Twitter, but they do have first-hand experience to share with their peers—who are often your target audience.
Employee advocacy to include your own internal influencers in the program and amplify the activities that you are doing with external influencers.
A single point of contact that continues to build the personal relationship.

Make Your Program Sustainable

According to the report Influencer 2.0: The Future of Influencer Marketing by Traackr and TopRank Marketing, 55% of marketers plan to spend more on influencer marketing next year, and for those companies that already spend more than $250,000 on influencer marketing, that percentage jumps to 67%. But whether you have a big, small, or non-existent budget, it still makes sense to start influencer marketing now.

If you have a team of influencer stakeholders like I listed above, work with them to map out your big initiatives as anchors throughout the year, then craft activities and engagement points across the year. Don’t be afraid to be scrappy! Focus on making sure there is a value exchange and not simply continual asks of your influencers. You will find that as you gain momentum and success you can argue for more resources.

Measure the Impact

Let’s dig into how to measure the ROI of an influencer marketing campaign. Early stage metrics would include an increase in social media reach and impressions. You can also take a look at mentions, share of voice and new followers during the duration of your campaign. Later stage metrics can include UTM parameters that allow you to keep track of how many users are visiting your website from influencer referrals, and then further down the line convert. Another way to track the effectiveness of an influencer campaign is using a unique discount or coupon codes and then track how many of each are redeemed or submitted.

Ultimately, influencer marketing will boil down to one thing at the end of the day, relationships. Getting the ball rolling can be as simple as reaching out, introducing yourself and your product, meeting them face to face, shaking their hand and chatting about how you can create alignment between your business goals and their goals.

The post How to Tap into the Power of Influencers appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.


23 Jun 2017
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4 Tools to Easily Create Videos to Diversify Your Content Marketing

Videos work great for content marketing for three reasons:

Certain demographics of users LOVE watching videos;
Videos open up more marketing channels (Youtube, Vimeo, etc)
Videos are highly engaging: People like sharing videos

Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and mashups, I am simply using iMovie (free easy time-saver). However, in many cases, you won’t even need any desktop software.

There are some awesome online tools that allow you to create professional videos that will diversify your video marketing and let you experiment with genres, styles and types. The first one that comes to mind is of course Youtube Hangouts on Air.

But it’s not the only one!

The following four tools are all freemium, so you’ll have a chance to play for free first:

1. Animoto

Animoto is a huge time-saver! Grab your screenshots and videos, choose (or upload your own) music, add text breaks – you are done! A new video is ready to distribute.

I like using it for screenshot showcase (for tutorials) and for summing up discussions, hangouts, etc but I am sure there can be lots of other ideas (this about weekly user photo showcase, testimonial showcase, etc etc.)

2. Powtoon

Powtoon is a freemium tool to create animated presentations and video instructions. The best thing about this tool is that it lets you create video instructions that grab attention and have huge viral potential as opposed to traditional step-by-step video guides.

It has lots of templates with different mascots:

There are lots of available elements inside: Characters, animations, text affects, image holders, etc. The free version will keep its watermark on the final version.

Powtoon is awesome for creating concept explanations, fun tutorials and even promo videos.

They also have #slides project in private beta which I am really looking forward to playing with! Stay tuned!

3. Vidtrack

Vidtrack is a new tool I’ll need to play with. It lets you user-generate your videos by enabling your readers to send you video messages. I think it may work for testimonials, contests, etc

You can try it for free and create 5 videos. I imagine you can use those videos in lots of ways (especially if you need some editing in place).

Just look at some examples of videos featured on the site get inspired

Their newest feature is the website recorder which also has a WordPress plugin allowing your users to create content for you:

Our video recorder will allow you to put a video record button anywhere on your website. Whenever someone clicks the record button it will activate a webcam or mobile camera. Site visitors can record any type of fan videos, crowdsourced videos or user generated videos. These could be video testimonials, video interviews, video contests, video auditions, video reviews, video feedback, etc….

Are there any other time-saving video creation tools you are aware of?

The post 4 Tools to Easily Create Videos to Diversify Your Content Marketing appeared first on Internet Marketing Ninjas Blog.

22 Jun 2017
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